Organizer Boot Camp: How to Build a Base and Move Into Action This intensive, three-month training moves through the core organizing concepts of power, self-interest, and one-to-one relational meetings, and teaches you how to make propositions, hold effective meetings and create a powerful team. Materials and sessions are in English and Spanish.

Campaign Features People’s Action Leaders Alongside Changemakers Like Common and Adrienne Marie Brown

Contact: Johanna Kichton,, 202.660.0605

WASHINGTON, D.C.—People’s Action and Amplifier launched a new, multi-pronged art campaign, REFRAME 2021, with 12 musicians, community leaders, and activists that will reach tens of millions of people nationwide to jumpstart hard conversations and build bridges across different backgrounds and places of origin. The campaign centers around a new Amplifier portrait series of these leaders, each bearing one theme word that encapsulates their vision for how communities can come together to make a better future.  The campaign will reach rural and urban communities through groundbreaking technology like an augmented reality app which makes the art come alive on a phone; traditional outreach tactics such as billboards, wheatpasting, and palm cards; and innovative strategies through educational lesson plans, earthworks, and stunts. Renowned artists Shepard Fairey, Noa Denmon, LMNOPI, and Ernesto Yerena were commissioned for the campaign.

“This art campaign is innovative and soulful, just like People’s Action’s organizing in rural communities,” People’s Action Senior Strategic Adam Kruggel said. “Our member leaders are game-changers in their communities and we are so proud to partner with Amplifier to share their stories. We hope this art will help people start having these hard conversations so we can build the America we know we can be.”

“We believe that artists, and powerful storytelling in visual campaigns like this one, don’t just get us through the storm to the other side, they can help reshape the world to write a new story,” Amplifier Founder and Creative Director Aaron Huey said.

The 12 leaders and their theme word may be found below:

  • Warren Tidwell, leader in People’s Action member organization Hometown Action — Reignite
  • Larry Ginter, leader in People’s Action member organization Iowa Citizen for Community Improvement — Revitalize
  • MariaElena Fournier, leader in People’s Action deep canvassing program — Reorganize
  • Ai-jen Poo — Reenvision
  • Common — Reconnect
  • Valarie Kaur — Rebirth
  • Patrisse Cullors — Reimagine
  • Adrienne Marie Brown — Rejoice
  • Sister Simone Campbell — Recommit
  • Lizbeth Mateo — Redefine
  • Allie Young — Remember
  • Renee DiResta — Redesign

The Kickstarter link for the campaign may be found here.


People’s Action is a national network of 40 state and local grassroots, power-building organizations in 30 states, united in fighting for justice. We operate the largest progressive rural organizing project in the country. People’s Action and its member organizations coordinated one of the biggest distributed organizing programs in rural areas this past election season.

Press Contact
Johanna Kichton

(202) 660-0605

About People’s Action Institute

Over five decades, People’s Action Institute and our affiliates have fought for reforms that recognize poor and working people’s dignity and make material and political improvements to millions of lives. Our victories include the Community Reinvestment Act, Superfund, the Affordable Care Act, the Dodd-Frank Financial Reform Act and the MAT Act.

We engage in issue campaigns, public education and training to advance a long-term agenda for racial, economic and gender justice. Our focus now is on deepening community organizing so we can build lasting power across the country. 

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