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Number of Highly Effective Deep Canvass Calls Made by People’s Action and Michigan People’s Campaign Boost Biden’s Margin

Contact: Johanna Kichton, 202.660.0605, 

WASHINGTON, D.C.People’s Action and its member organization, Michigan People’s Campaign today announced updated voter canvassing numbers, showing that the organizations’ deep canvass program played a pivotal role in Biden’s win in the battleground state. 

According to The New York Times, with 97 percent of precincts reporting, Biden’s margin of victory is 67,140 voters. This is in a state where People’s Action and Michigan People’s Campaign canvassers sent over 3.6 million text messages, made 1.2 million phone calls, and had 32,000 deep canvass conversations with conflicted voters. These calls are highly effective: of the people who complete these conversations with canvassers, 48 percent move towards Biden and 21 percent completely switch to Biden from voting for Trump or being undecided. 

“The story of this win must include the multiracial working class who showed up and turned out for Biden,” People’s Action Director of Movement Politics Ryan Greenwood said. “People’s Action and Michigan People’s Campaign helped flip this battleground state and it’s thanks to our ground game and our people-powered organizing .” 

“Michiganders deserve a leader who will stand up to corporate interests and the wealthy elites,” Michigan People’s Campaign Director of Movement Politics Ken Whittaker said. “Today we made that loud and clear, tomorrow we continue fighting for a government that puts people before profit.”

Deep canvass phone calls are candid conversations between canvassers and voters in which participants reflect on the experiences that shape what’s at stake for them. These conversations are critical to not only defeating Trump but also to building bridges among a divided America. People’s Action recently released new results from a deep canvass experiment it conducted showing that the method is about 102 times more effective at moving individual voters than the typical presidential persuasion program. 

About People’s Action

People’s Action is a national network of 37 state and local grassroots, power-building organizations united in fighting for justice. We operate the largest progressive rural organizing project in the country. People’s Action and its member organizations are coordinating one of the biggest distributed organizing programs in rural areas this election season. 


Press Contact
Johanna Kichton

(202) 660-0605

About People’s Action Institute

Over five decades, People’s Action Institute and our affiliates have fought for reforms that recognize poor and working people’s dignity and make material and political improvements to millions of lives. Our victories include the Community Reinvestment Act, Superfund, the Affordable Care Act, the Dodd-Frank Financial Reform Act and the MAT Act.

We engage in issue campaigns, public education and training to advance a long-term agenda for racial, economic and gender justice. Our focus now is on deepening community organizing so we can build lasting power across the country. 

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