Introduction to Deep Canvassing: The Proven Method to Change Hearts and Minds Are you an organizer, community leader, or just someone looking to engage with your community around deeply polarizing issues? Learn how to have compassionate, non-judgmental conversations across lines of difference with this powerful technique.

Ads Will Air Over TV, Billboards and Internet and Feature PA Resident and Steelworker Dave McLimans 

Contact: Johanna Kichton,, (518) 867-9928   

Chester County, PA — Pennsylvania Stands Up, a progressive grassroots organization with nine local chapters around the state has collaborated with People’s Action Power and Local Voices to announce an ad buy in rural Pennsylvania counties to defeat Donald Trump. The ad features the story of lifetime Pennsylvania resident Dave McLimans. Dave is a career steelworker and United Steelworkers member in Coatesville, PA, home to the country’s oldest continuously operating steel mill. The ad will air over TV, billboards, and internet in Dauphin, Lehigh, Berks, Chester, Montgomery, Lackawanna, and Luzerne counties. 

By airing the ad in areas that Pennsylvania Stands Up is currently deep canvassing, the organizations have created a one-of-kind 360 degree voter engagement strategy.

“Trump won Pennsylvania in 2016 and left workers like Dave McLimans in the dust,” PA Stands Up Executive Director Hannah Laurison said. “Trump doesn’t really care about Pennsylvania or the rural communities that make up our state. We need to be doing everything we can to defeat Trump, and that starts by listening to people like Dave.”

Alongside traditional calling and texting methods, PA Stands Up has worked to sway voters in this key swing state with a strategy that recent research suggests is uniquely effective at changing people’s minds when it comes to political dispositions and prejudices. Deep canvassing has been shown to be 102 times more effective than the average presidential persuasion program to sway voters. On the ground, it’s working: more than 20% of persuadable voters report having their opinions moved during Pennsylvania Stands Up’s deep canvassing conversations.

“He talks about a rigged system, but Donald Trump took advantage of the bankruptcy laws. What about us, we average working people who pay our taxes? The big guys get to walk away with the millions, while the little guy sits back and sweats,” Chester County resident Dave McLimans said. “We can’t afford 4 more years of Donald Trump. Our future is at stake. It’s up to us to defeat Donald Trump and get Pennsylvania working again.”

The unique partnership between PA Stands Up, People’s Action Power and Local Voices allows for a highly targeted, multi-layered 360-degree voter engagement campaign that utilizes the best assets of all three organizations to amplify the voices of Pennsylvanians planning to vote blue this election cycle. While PA Stands Up continues to pioneer their deep canvassing calls across the state, Local Voices films ads featuring local conservative messengers, often lifelong Republicans, who are rejecting Trumpism. Their ad is then distributed to digital, TV, print, billboard and radio media circulating within the messenger’s home and neighboring counties.

Watch a video version of the ads here.


Paid for By PA Stands Up. Not authorized by any candidate or candidate committee.

People’s Action is a national network of 37 state and local grassroots, power-building organizations united in fighting for justice. We operate the largest progressive rural organizing project in the country. The Nation called our Iowa presidential forum the “most in-depth, people-powered forum” of the 2020 cycle.

PA Stands Up is an independent political organization by and for the many, with 1,500 dues-paying members dedicated to winning a Pennsylvania that works for all of us. We are Black, brown and white working people living across Pennsylvania’s cities, towns and rural areas. Our 9 chapters in 11 counties build grassroots leadership, fight for policies that work for working people, and elect candidates who represent our values. Together, we are building a governing majority capable of enacting bold, redistributive measures for the common good.

Over the last four Presidential election cycles, Local Voices has produced and distributed over 100 campaign first person narrative ads on behalf of Democratic presidential candidates. These ads feature rural and small-town voters sharing their personal stories and why the Democratic party has earned their vote. These ads are then distributed in the same areas they were shot for an particularly persuasive political ad.

Press Contact
Johanna Kichton

(202) 660-0605

About People’s Action Institute

Over five decades, People’s Action Institute and our affiliates have fought for reforms that recognize poor and working people’s dignity and make material and political improvements to millions of lives. Our victories include the Community Reinvestment Act, Superfund, the Affordable Care Act, the Dodd-Frank Financial Reform Act and the MAT Act.

We engage in issue campaigns, public education and training to advance a long-term agenda for racial, economic and gender justice. Our focus now is on deepening community organizing so we can build lasting power across the country. 

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